In 1995, Archie founded Peachtree Benefit Group, an Atlanta-based insurance brokerage firm that specializes in corporate benefit planning and consultation. Through exceptional leadership and strategic vision, he has led the firm to its designation as an “Elite Broker” with Blue Cross Blue Shield of Georgia, as well as attained exclusive status with many other leading national insurance carriers. Since its inception, Peachtree Benefit Group has grown to include more than 200 clients throughout the United States across a multitude of industries, in both the private and public sectors. In addition to providing traditional employee benefit broker services, Peachtree Benefit Group offers clients a full spectrum of solutions-based services and advisement on industry best practices, changing healthcare legislation, leading benefit technology platforms, and Executive benefits.
A native of Athens, Georgia, Archie graduated from the University of Georgia with a degree in Business Administration in 1978. He completed the American College of Financial Services designation program to earn his accredited Charted Life Underwriting (CLU) designation in 1986. Archie served as Chairman of Legislative and Governmental Affairs for the Georgia Association of Insurance and Financial Advisors (GAIFA), is a member of the Blue Cross Blue Shield of Georgia Advisory Board, and is a Principal with National Financial Partner’s (NFP) International Benefits Partner Program. He is an active member of the Advanced Association of Life Underwriters (AALU) and National Association of Health Underwriters (NAHU), as well as a lifetime member of the Million Dollar Round Table’s (MDRT) Premier Association of Financial Professionals.
In addition to his service within the insurance industry, Archie is active in many civic and charitable foundations through his involvement with non-profit groups such as the Alumni Board for the Terry College of Business at The University of Georgia, Peachtree Presbyterian Church, and his past service with Holy Innocents School and as a Board Member for the Atlanta Academy School. He is a respected member of the Capital City Club in Atlanta and the Waterfall Country Club in Clayton, Georgia. Archie and his wife, Robin, live in the Brookhaven area, and they have two adult children.